The “Why You?” Question in Publishing: Your Experience
You’ll want to begin the publishing process by taking stock of your career and experience at this point. Is there anything about your current profession and resume that would make your proposal more attractive to a publisher?
For instance, a fiction writer who wants to tell the story of a policeman who served for years as an officer or state trooper will have an easy time convincing a publisher that he can write a convincing novel about such a character. That isn’t to say that you can’t write about something based on research, but writing about something where you have past experience will give you an extra credential to consider.
Nonfiction writers will need real-world experience and/or education for their own credentials. One former greeting card writer wrote a book called House of Cards about his time working for Hallmark, in Three Cups of Tea one man tells the story of his work building schools in Afghanistan, and bestselling author Malcolm Gladwell has used his experience researching and writing for the New Yorker (confirm) to lay the groundwork for his books.
A great idea and a catchy title are just the beginning of publishing a book. Depending on your goals and your genre you’ll need to think about how your past work, volunteer, and writing experience have prepared you for publishing your book.
When you list out your experience and credentials you’ll want to be sure you have a list that raises eyebrows instead of causes a yawn. You may need to look into new volunteer experiences, a degree program, and even a new career. In the case of fiction writers such extremes may not be quite as necessary, but then again you need to think about the factors that will enable you to tell the kind of story you’re imagining.
Tomorrow we’ll talk about the role of education in answering the “Why you?” question in publishing.
Before You Publish: Prepare for Revision
Before Christmas break and my study guide promotion took over my life, I began a series of posts with ideas on what to do before you publish. I began with posts called Set Goals and Prepare for Rejection. I would like to continue that series this week with thoughts on how to prepare for revision:
After working on several book projects, chapters, short stories, proposals, and magazine articles I still hold my breath when an editor e-mails me with revision comments. I’ve received praise, challenges to rewrite my work significantly, and even a long note telling me my project simply didn’t work as written.
It’s never easy to read that your work needs significant revision, but revision is a big part of the writing life and the sooner writers prepare for it, the better. Here are a couple of thoughts on how you can mentally prepare for editors and the revisions they may request.
Scrutiny is Coming
When you publish anything for the public your reputation and that of the publisher will be on the line. Therefore, an editor is your best defense against either missing your readers, saying something offensive, or making some other embarrassing error. Editors aren’t out to chop up your ideas, but rather to help you communicate them effectively with your prospective audience.
This doesn’t mean that every editor will do that well, but by and large most editors will help you write better and connect with readers in ways that you couldn’t do on your own. There will come times that editors can’t move past their disagreements with your work or you don’t see eye to eye on how to communicate something of importance, but rest assured those instances are more exceptions than rules.
Ideas will be Altered
It is humbling to find out that your ideas aren’t recognized as brilliant and world-changing. I’ve learned it is very hard to pick the perfect way to communicate an idea with readers. In fact, effective communication through writing can be quite challenging and sometimes we become so attached to our ideas that we can’t understand why others would have a hard time grasping our presentation of them. Once again, editors are there to ensure your ideas are altered in ways that improve their effectiveness, even if us writers sometimes think they’re just fine as they are.
Titles will be Modified
Never buy a web site domain name based on the title of a book. It’s just a bad idea since every book passes through an extensive titling process with a committee of experts pitching ideas. While it’s important to come up with a strong title for your book, there will be no guarantee that it will make the final cut with the publisher. There are many authors who strongly dislike the titles chosen for their books, so count yourself blessed if you at least find your book’s final title remotely palatable!
Deletions
Words, sentences, paragraphs, and chapters will be deleted from your manuscript. Just count on that happening. Perhaps the best skill I’ve learned over the years is how to delete gracefully. Sometimes it’s better to count your losses and delete a chapter rather than breaking your brain trying to make it work. If a sentence or paragraph is noted as unclear by an editor, just delete it and write a better one.
Extensive Edits will be Required
Sometimes you’ll write a generally good chapter that needs extensive edits to its organization and ideas. I usually like to rewrite the outline of such chapters and then begin with that barebones outline for my rewrites with a copy of the previous chapter handy. Rather than mushing my revisions together in the edited draft, I find it easier to make extensive edits with a somewhat fresh start. Sometimes I’ll paste in a few paragraphs that worked from the previous draft and I usually keep many of the same ideas, but once again the deletion principle applies. My motto is, “I’ve never written a sentence that I couldn’t delete.”
Previous Posts in This Series
Set Goals
Prepare for Rejection
How to Plan for a Blog to Become a Book
I used to think of a blog as a place to toss around thoughts, to sharpen ideas, and to establish my own voice and style. While I think those are true things, and I have certainly done all of them, there is another dimension to blogging that I feel I’ve neglected.
It’s no secret that many blogs have been converted to books, whether it’s the Post Secret blog or the now-famous Julie and Julia project. I know a lot of writers are afraid that their ideas could be stolen on web sites, and that’s something well worth considering, but for those us in this blogging thing up to our elbows, it’s time to dig a little deeper into the ways a blog could one day become a book:
Review Relevant Books
I need to focus on reading the most relevant books for my areas of interest and to that end I’m working on only reviewing books on my theology blog that relate directly to projects I’m working on or would be on my pleasure reading list. In fact, I’m calling my posts reflections on books rather than an in-depth review. I’ve spent too much time reviewing books on my theology blog that didn’t quite relate to what I need to be working on.
Invest Time in a Series of Blog Posts
For the ideas that may develop into a book or ebook in the future, I plan to take the time to map out the posts, plan them a bit, write a few outlines or drafts, and then get moving on the posts. Sometimes my ideas are too scattered, but if I want to turn those ideas into books one day, crafting some solid rough drafts in a series of blog posts may create enough material and momentum to carry the project forward.
Edit, Revise, and Consider Feedback
Of course my future book or ebook projects won’t move beyond the blog without taking the next step of editing and expanding my ideas. The one key advantage of blogging through some rough drafts of my ideas is the instant feedback readers have provided. I plan to continue gathering key information about my audience and the limitations of my knowledge or topic, helping to refocus or change directions if necessary down the line.
Why You Have to Promote Your Blog or Quit
Earlier this week I wrote about the importance of writing a good blog post, but after a post is written and made available to all, your work is only half done. You need to work harder than ever to make sure people read it.
When I started reading blogs in 2004 and then started my own blog in 2005 there were three primary ways to drive traffic to your blog.
- Share an RSS feed so that readers can subscribe.
- Ask other blogs to list you on their blog roll.
- Participate in the discussions on other blogs.
While some of these methods still work, especially the third one, the first two are not quite as relevant anymore. In fact, there are a few other ways to market your blog that may be even more necessary these days.
As I mentioned in my previous post, competition is fierce. There are a lot of great blogs out there fighting for the limited attention of readers. Here are some thoughts on why marketing your blog is more important than ever:
Readers Want You to Find Them
Folks are using Twitter, Facebook, and other social media tools to share their information with others. When big news happens, many people don’t have to look much further than their facebook or twitter feeds. In fact, these days I find out most big stories from social media before I hear them on the news. Readers expect the best content to find them, even if they won’t admit it.
Today’s Online Tools Give Immediate Access to Your Blog
Rather than praying for someone to subscribe to your RSS feed, you can stick your posts right into the Twitter and Facebook feeds of hundreds, if not thousands of readers. It’s very easy to promote a link on social media a few times a day, so why not plan on it 3-times a day? Those two sites are the most important sources of traffic for my blog.
Blog Rolls are Less Important
While it’s never bad to have your blog listed on the sidebar of a high-profile blog, or any blog for that matter, blog rolls are becoming less important with the large number of blogs out there and the variety of ways the people read blogs these days that render a blog roll link useless.
Online Conversation Has Not Changed
It’s still vitally important to comment on the blogs of those with similar interests. Finding time for this is the most challenging part of blog promotion for me, but it can also be the most rewarding since you’ll make some great friends and acquaintances along the way. Some of these friends have become friends in person or have become collaborators in projects.
Align Your Promotion Plan with Your Goals
A big part of determining how hard you want to work at promoting your work will depend on your personal goals. Perhaps you just want to write as a personal discipline or as a way to share ideas with your friends. That’s a good and viable plan for a blog. However, if you want to be a major contributor to an area of knowledge or even a leader, then you’ll need to think of ways you can ensure that readers have multiple opportunities to run into your work.
Why You Have to Write a Good Blog Post or Quit
I used to think it was important to keep the posts coming fast and furious on my blog, letting a few lousy ones slip through every now and then. Actually, I’d let that happen more often than I care to admit. The more I read blogs today and notice the trends in social media and the blogosphere, I have become convinced that it is blog suicide to stick lousy or sub-par content on your site.
The cost of this is steep enough that you’re probably better off quitting rather than dragging out a mediocre blog. Here are a few reasons and then a couple solutions for writing a good blog post:
Competition is Fierce
There are a host of experienced tech-savvy folks who have lost their jobs and are now concentrating their energy on creating top-notch web sites. In addition, the number of blogs out there are growing daily, so the competition for readers will on increase for the time being. They are using networks, offers, partnerships, advertising, and giveaways to attract readers to their excellent posts.
Your Contract with Readers
In posting content online you are asking are offering content in exchange for someone’s valuable time and attention. This is a contract that should not be taken lightly. Violate that contract too many times and readers will stop dropping by—turning you into the little blog that cried “Content!” I like some bloggers out there as people, but I’m not a big fan of their blogs, having been disappointed one too many times. Poor posts take a toll on readers.
Your Reputation
While you don’t want to risk annoying your readers with frivolities, you also don’t want to compromise your position as not only a helpful, but hopefully an authoritative writer. Have a look at Michael Hyatt’s blog. He’s the CEO of Thomas Nelson, the top Christian publisher, and his helpful blog only further seals his place as the leading Christian publisher, if not one of the top publishers overall. Through excellent posts he has become a defacto CEO for many in the publishing industry who look to his lead.
There are other Platforms
If blogging isn’t your thing, you can still advance your ideas and create buzz around your work by using Twitter and Facebook. If you have an idea to share, just post it as a note in Facebook. These forms of micro-blogging are great ways to network and to get noticed without the drag of maintaining a whole blog.
How to Write Good Posts
If you’re in a content slump, but you don’t want to give up, write a post today announcing a 30 sabbatical. With Christmas going on I suspect that your readers won’t mind all that much anyway. Announce that your triumphal return will take place in 3-4 weeks.
Take the following month to list the topics you’d like to blog on, set up Google alerts to send you updates related to those topics, follow a few popular blogs such as problogger.net, make a list of 4-5 ideas to write about each week on these topics, and select a few books to read. Take those blog post ideas you’ve listed and write up one-paragraph summaries of each post or a rough 4-5 point outline. Complete sentences are optional at this point.
The night before your return, write out a good draft of your first blog post. Proof read it in the morning and then post it. Later that afternoon or evening write up your draft for the next day’s post, and then proof and post it the next morning.
Plot out some rough ideas for topics, series, books, or articles. Keep track of your news alerts for blogging fodder and make sure you read at least 5 key blogs in your area of interest. As you plan your return it will be crucial to commit to a 30-day period of posting. You need to develop good blogging habits, and 30 days will be sufficient to send you well on your way.
The next post this week will be: Why you have to market your blog…
Before You Publish: Prepare for Rejection
Last week I talked about lining up some goals before publishing, but with lofty goals come low points and even failure. That’s just part of the writing life, and one that prospective writers will need to prepare themselves for if they’re going to take a crack at it.
By the Numbers
There are hundreds of thousands of books published each year by a variety of publishers in numerous formats. That means there are thousands, upon thousands more manuscripts and proposals fighting for those limited spots. In addition, there are only so many topics and story lines to choose from, so there is a good chance that someone may have submitted a proposal before yours that has already been accepted. The competition is such that you can expect some rejections based on the limited number of books printed each year.
By Specialization
Publishers have target audiences and particular topics in mind when they review books. Even if your book is well-written, you may not fit the exact needs of a publisher at that particular time. You may be rejected because you didn’t quite fit the right niche or land on an editor’s desk at the right time.
By Platform
Publishers today are looking for authors who are known quantities with an existing audience or readership that will willingly buy their book and spread the word virally. Authors with a neglected Facebook profile and a blog with three posts over the past year need to invest in these networks before pitching their books. A proposal without a platform has a particularly rough road ahead.
By the Writing
Let’s face it, writing a good book is extremely difficult. One agent once said that he’s looking for a book that he will love. Are you writing that kind of book? I certainly hope so, but if you receive a rejection letter (or never hear back from the publisher), there’s nothing unusual about revising or completely rewriting a book. If you haven’t read books like Lamott’s Bird by Bird that provide details about the difficulties of the writing process, you really need to do so before submitting a book.
The Nature of the Writing Business
While we write to inspire, to help others, and to craft something elegant and beautiful, publishing is a business, and therefore every writer needs to figure out a certain level of detachment from their work in order to think about the business end of things. That doesn’t mean selling out, only that when an editor writes back with a business decision to not publish a book, writers should not take that as the end of their creative writing or dream of publishing.
When a book is accepted, it should be both artistically and commercially viable, but hitting that correct balance for the right publisher takes a mix of luck, practice, and hard work. It probably won’t happen overnight, and if it doesn’t, then you’re in good company.
Before You Publish: Set Goals
I’d like to offer a brief series of posts on things to do before trying to publish a book…
When you begin to seriously consider publishing a book your first step will be identifying your goals.
Are you hoping to write full time? Are you looking to add some credentials to your current career? Do you have one particular idea that is so important you want to publish it?
How you answer these questions will determine your next step.
Publishing a book requires a tremendous amount of time and planning. It is rarely as simple as pounding out a book and shipping it off to a publisher who then takes care of everything for you, mailing a fat royalty check each quarter.
You don’t write to become rich—it rarely happens.
In addition, if your goal is to merely share information with a wide audience, there are a lot of other avenues available today that may in fact be more effective in drawing a larger number of readers to your work. One poet I spoke with said he has reached thousands more readers through his blog than through his book. While his book lends him greater credibility in some circles, the simple act of sharing his work can be accomplished effectively outside of book publishing.
Keep in mind that as the economy contracts, so have publishers, editorial staffs, book acquisitions, and marketing dollars. The competition is a bit more fierce and the desire of publishers to stick with trusted names is greater than ever.
All that to say, it is still very possible to publish today, and with smaller presses and self-publishing options there is no reason why you can’t one day hold a bound copy of your work in hand. Nevertheless, before setting out into the challenging world of publishing, be sure to identify your goals and make sure that publishing a book will be the best way to accomplish them.
I’ll continue this series next week with a few more things to consider before you publish.
Why The Future of the Book Industry Will Be Different, but Not “Bad”
The book industry is changing. Radically at that. No one will debate that point.
However, the question is whether or not this is a bad thing that spells the end of the book. I for one think that while the book and publishing world is going to be quite different, it does not necessarily have to be bad.
People still read quite a lot online and in books. People will always read.
My thoughts were spurred by this episode of On the Media that is a must-listen for every writer and publisher: Book It.
Too many books, not enough profits. That is the lament of many publishers these days. Plus, there’s the fear and loathing engendered by e-books. So, what is the state of the book industry and what can we expect in the coming years?
How books are written, published, and distributed may well change. In fact, the book as a sold commodity may become very, very rare. With the internet, readers have come to expect news to be free. I think that with so much file-sharing, they are beginning to expect that most music will be free or at least can be found for free. Books may well be next.
The difference will come with the kinds of ideas and stories within books, the design of the books themselves, and the desire of readers to have a copy of the book at their finger-tips after paying for it.
We’ve already been moving in this direction in many ways. I no longer feel a need to have a library of Bibles and dictionaries on theology since I can access them respectively online and from a CD-ROM. Some books are just a lot of fun to read and may have more value at a live event where the author performs and present the book in a fresh way, perhaps selling copies or perhaps giving the book away as an ebook and living off the performance profits. Nonfiction authors may have to live off their seminar fees, giving away ebook versions of their ideas.
And really, folks can already find most books for free at the local library, so there isn’t too far a leap into the world of free online ebooks. Just as a person will only purchase an exceptional or particularly relevant book after reading it for free in the library, we will soon expect to read most books online for free and then only purchase them if they truly grab us.
This is a different model for sure, and there will always be some remnant of the book industry since folks will always want to have certain invaluable books at the ready, but the scale of the industry will change, the paths to profit will diversify, and many authors outside of the bestsellers list will need to dig deep into their own wells of creativity and utilize the networks available to them.
Though some authors can still be just authors, the majority of authors will need to become speakers, performers, presenters, bloggers, podcasters, videographers, and who knows what else. The opportunities are out there. People are still reading books on paper and on screen. The only question is whether authors are willing to adapt to the changing times.
Publishing Win: What Agents and Editors are Looking For
Editors and agents want one thing.
They receive query after query with all kinds of book pitches, but no matter what the topic may be, they are always looking for the same thing.
Literary agent David Black spoke three weeks ago at an event on the future of publishing at the Northshire Bookstore, and he spoke with great passion about his work as a literary agent. While he acknowledged the difficulties of publishing right now and the need to pick his authors carefully based on their platforms, experience, and publishing credentials, he said one thing that caught my attention.
“Don’t give agents and editors a pitch, give us something we will love.”
Agents and editors are in their business because they love books. If you can deliver on that one enormously important thing they’re looking for, you’re well on your way.
Though publishing houses need to keep a close watch on their profit margins, they are always looking for a book that connects with them. Can you write a book that your readers will love?
Book Deal Fail: Lessons in Publishing Every Writer Needs to Know
I think would-be authors spend so much time working on their masterpieces that they may well be blind-sided when their book deals fall apart. It can happen to every author and aspiring author.
This past summer a book deal of mine fell to pieces in grand fashion over the course of a week. It was quite difficult, but at the same time I think matters ended on pretty good terms for all parties involved.
The planets had aligned perfectly for the deal to fail. So it goes.
Here are a few lessons to save in your bookmark folder so that you’re prepared should this ever happen to you:
Book Deals Can Fail, and It’s OK
Your career can survive and you can end the deal on good terms with your publisher. Really, I mean it. It can be a bit embarrassing to admit that your deal fell apart, but you can survive it. If you’re approaching your career wisely, you’ll already have another project or two in mind that you can jump into.
Give Yourself Time to Process
I needed about three days to process my situation before I felt able to have a constructive conversation and make a good decision. Expect to be angry and a bit low. It will pass, and in fact, it has to pass. You have books to write!
Seek Advice
In my own case I consulted my agent and several other agents at her firm. They helped me sort through my options and the appropriate responses. Every e-mail I sent to the publisher was filtered through them first. In addition, there were other authors and publishing professionals who offered me some good advice and even did some helpful research on my behalf.
Know Your Publisher’s Interests and Trends
If a publisher wants to terminate your book deal, take some time to look at it from the publisher’s perspective and examine the publisher’s concerns and goals. Perhaps you and your book aren’t a good fit with this publisher for the coming years anyway.
Prepare a Plan B, C, and D
Your book project does not have to die with this contract. Spring into action and seek out other publishers and if not another major publishing house, look into smaller press, ebook, and self-publishing options. The technology and marketing tools are out there for many authors to sell quite a few books on their own.
Even if your book never sees the light of day, you can always cannibalize chapters for submission to magazines that may provide a larger audience of readers and a comparable amount of money in the long run. Perhaps you can also steal a few chapters and stories to write your next book, which you should have already been working on anyway.
End On Good Terms
Life is too short to play the blame game. Publishing is a really tough business and sometimes book deals fall apart. Maybe it was your fault and maybe it wasn’t.
You gain nothing by burning your bridges with your former publisher, and you also never know how well connected they may be in the larger publishing world. Even if you lost the deal, you can still hold your head up high by moving on and resolving to make the next deal work.
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