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	<title>Ed Cyzewski: Freelance Writer &#187; Publishing</title>
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	<link>http://www.edcyz.com</link>
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		<title>How to Know if Your Book Idea Works</title>
		<link>http://www.edcyz.com/how-to-know-if-your-book-idea-works/07/</link>
		<comments>http://www.edcyz.com/how-to-know-if-your-book-idea-works/07/#comments</comments>
		<pubDate>Thu, 08 Jul 2010 01:56:21 +0000</pubDate>
		<dc:creator>Ed C</dc:creator>
				<category><![CDATA[Publishing]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[editor]]></category>
		<category><![CDATA[titles]]></category>

		<guid isPermaLink="false">http://www.edcyz.com/how-to-know-if-your-book-idea-works/07/</guid>
		<description><![CDATA[I have had publishing hopefuls ask me whether their book ideas were good, and I have to admit it’s a tough question to answer. There are many factors to consider when setting out to publish a book.
It’s most important in my experience to summarize the book succinctly, to have a solid title in mind, and [...]]]></description>
			<content:encoded><![CDATA[<p>I have had publishing hopefuls ask me whether their book ideas were good, and I have to admit it’s a tough question to answer. There are many factors to consider when setting out to publish a book.</p>
<p>It’s most important in my experience to summarize the book succinctly, to have a solid title in mind, and to know exactly what you need to say in order to evaluate its merit. The details of each chapter may be fuzzy, but at least the main idea, controlling metaphors, and outline should be pretty clear before evaluating whether or not a book could work. </p>
<p>Some sample chapters will help you sort through how substantive your ideas are and if you can carry on for an entire book. Many good book ideas work better as magazine articles. </p>
<p>There are several factors you’ll need to consider when evaluating whether your book idea works. I’ll give you a hint right now, it won’t be enough for the idea to be good. I’ve seen my own good ideas and the good ideas of others fail the editor test. </p>
<p>They need to be better than good, and that’s what I’ll discuss in my next post. </p>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>When Can You Call Yourself a &#8220;Writer&#8221;?</title>
		<link>http://www.edcyz.com/when-can-you-call-yourself-a-writer/07/</link>
		<comments>http://www.edcyz.com/when-can-you-call-yourself-a-writer/07/#comments</comments>
		<pubDate>Tue, 06 Jul 2010 21:49:55 +0000</pubDate>
		<dc:creator>Ed C</dc:creator>
				<category><![CDATA[Writing (General)]]></category>
		<category><![CDATA[fame]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[readers]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://www.edcyz.com/when-can-you-call-yourself-a-writer/07/</guid>
		<description><![CDATA[In speaking with many publishing hopefuls, bloggers, and other folks who dabble in writing, I often hear them question whether they can truly call themselves “a writer.” 
They all write words on a page or on a computer. 
Some have quite a few readers on their web sites.
And yet, they hesitate in calling themselves “writers.”
Why? [...]]]></description>
			<content:encoded><![CDATA[<p>In speaking with many publishing hopefuls, bloggers, and other folks who dabble in writing, I often hear them question whether they can truly call themselves “a writer.” </p>
<p>They all write words on a page or on a computer. </p>
<p>Some have quite a few readers on their web sites.</p>
<p>And yet, they hesitate in calling themselves “writers.”</p>
<p>Why? </p>
<p>Because they haven’t published in magazines or they haven’t published books. They just think of themselves as word tinkers. </p>
<p>I used to think the same of myself before I published a book. At the time my only writing credit was an online magazine and a defunct humor magazine. Then someone said in an E-mail, “You’re a writer. Now you just need someone to pay you for it and some fame.” </p>
<p>It was a jarring comment. I’d built my identity as a writer around external sources of validation, namely money and popularity. </p>
<p>Here’s the thing, having published in several magazines, several books, and online over the past five years, I can just about guarantee you’ll never think you have enough money or popularity to call yourself a writer because there will always be someone with more money and more readers. </p>
<p>While there are good writers and writers who have a long way to go before they’re good, perhaps the matter of calling yourself a “writer” rests more with the individual. Do you personally believe you can call yourself a writer based on the work you do? </p>
<p>Forget money.</p>
<p>Forget fame.</p>
<p>Do you write seriously? Do you care about the words you put on the page? Is your writing an important part of who you are? </p>
<p>If you can answer yes to questions such as these, then you probably are a writer. Very few writers go on to make a lot of money or to become household names, so just focus on loving what you do, put your best into it, and savor every time a reader shares positive feedback about your work no matter how you publish it. </p>
<p>Writing is about crafting words for readers. Set goals for yourself, but never confuse legitimate writing with the side benefits of money and popularity.</p>
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		<slash:comments>4</slash:comments>
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		<title>What You Need to Know About Self-Publishing: Solving the Distribution Problem</title>
		<link>http://www.edcyz.com/what-you-need-to-know-about-self-publishing-solving-the-distribution-problem/07/</link>
		<comments>http://www.edcyz.com/what-you-need-to-know-about-self-publishing-solving-the-distribution-problem/07/#comments</comments>
		<pubDate>Thu, 01 Jul 2010 17:00:13 +0000</pubDate>
		<dc:creator>Ed C</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://www.edcyz.com/what-you-need-to-know-about-self-publishing-solving-the-distribution-problem/07/</guid>
		<description><![CDATA[One of the greatest obstacles that self-published authors will face is finding people to actually buy their books. 
Think about it. No one will visit a book store and stumble upon your book. No one will find it on a publisher’s web site. No one will read about it in a catalogue. No one will [...]]]></description>
			<content:encoded><![CDATA[<p>One of the greatest obstacles that self-published authors will face is finding people to actually buy their books. </p>
<p>Think about it. No one will visit a book store and stumble upon your book. No one will find it on a publisher’s web site. No one will read about it in a catalogue. No one will want to stock in a book store because it’s self-published. </p>
<p>Oh, of course you can sell it online, but <strong>how will readers find it? </strong></p>
<p>That is the trick. Can you assemble a realistic marketing plan that will sufficiently take into account all of the setbacks that self-publishing brings, while still connecting with readers on a scale that will ensure you sell enough copies to at least break even? </p>
<p>Ah, distribution is a huge problem for self-published authors. Heck, when self-publishing <em>A Path to Publishing</em>, I still didn’t quite grasp the amount of work ahead of me or the sheer quantity of potentials readers I needed to connect with in my niche. </p>
<p><strong>Where should you start if you’re self-publishing? </strong></p>
<p>For starters, check out my <a href="http://pathtopublishing.com/resources/a-guide-to-online-marketing-for-book-publishing/">free online marketing guide</a>. That gives both traditional and new ways to market your work. </p>
<p>However, the most important principle in selling books is to make a real connection with a potential reader and to communicate clearly why he or she may want to buy your book. Someone else may be able to do that for you by way of an endorsement or a review, but kicking it all off depends on you and you alone. </p>
<p>I began this series saying that “self” is the key word when it comes to “self-publishing”. If you have any hopes of selling your book, make sure you have more than Plan A and B for distributing your book. You’ll probably need to have plans that range from A to Z. </p>
<p>Your job is to find the communities, blogs, forums, Twitter users, Facebook users, groups, societies, and any other group of potential readers in your content niche. That is the publishing sales game in a nutshell, and it’s a tough one on your own!</p>
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		<item>
		<title>Win a Free E-book Version of A Path to Publishing</title>
		<link>http://www.edcyz.com/win-a-free-e-book-version-of-a-path-to-publishing/06/</link>
		<comments>http://www.edcyz.com/win-a-free-e-book-version-of-a-path-to-publishing/06/#comments</comments>
		<pubDate>Wed, 30 Jun 2010 19:53:14 +0000</pubDate>
		<dc:creator>Ed C</dc:creator>
				<category><![CDATA[Writing (General)]]></category>
		<category><![CDATA[Publishing]]></category>

		<guid isPermaLink="false">http://www.edcyz.com/win-a-free-e-book-version-of-a-path-to-publishing/06/</guid>
		<description><![CDATA[Marketing expert and blogger Paul Steinbrueck is giving away three copies of A Path to Publishing. Check out his review and his special offer to readers. He has opened up the comments to reader questions about publishing and will include them when he interviews me this week. 
If you drop by his blog, be sure [...]]]></description>
			<content:encoded><![CDATA[<p>Marketing expert and blogger Paul Steinbrueck is giving away three copies of <em><a href="http://pathtopublishing.com">A Path to Publishing</a></em>. Check out his <a href="http://www.liveintentionally.org/2010/06/29/authors-get-free-copy-path-to-publishing-edcyzewski/">review and his special offer to readers</a>. He has opened up the comments to reader questions about publishing and will include them when he interviews me this week. </p>
<p>If you drop by his blog, be sure to stick around and to have a look at some of the great posts he has been sharing on marketing, writing, and blogging. </p>
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		<slash:comments>0</slash:comments>
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		<title>What You Need to Know About Self-Publishing: Seek Opinions</title>
		<link>http://www.edcyz.com/what-you-need-to-know-about-self-publishing-seek-opinions/06/</link>
		<comments>http://www.edcyz.com/what-you-need-to-know-about-self-publishing-seek-opinions/06/#comments</comments>
		<pubDate>Mon, 14 Jun 2010 21:52:14 +0000</pubDate>
		<dc:creator>Ed C</dc:creator>
				<category><![CDATA[Publishing]]></category>
		<category><![CDATA[selfpublishing]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://www.edcyz.com/what-you-need-to-know-about-self-publishing-seek-opinions/06/</guid>
		<description><![CDATA[In conjunction with the release of my self-published book A Path to Publishing: What I Learned by Publishing a Nonfiction Book, I’m offering this series of posts on what you need to know about self-publishing.
When working on a self-published book you may have put together a passable first draft, and even managed to spruce up [...]]]></description>
			<content:encoded><![CDATA[<p><em>In conjunction with the release of my self-published book </em><a href="http://www.pathtopublishing.com/">A Path to Publishing: What I Learned by Publishing a <em><img align="left" src="http://www.edcyz.com/wp-content/uploads/2010/05/PTP150_thumb.jpg" /></em>Nonfiction Book</a><em>, I’m offering this series of posts on what you need to know about self-publishing.</em></p>
<p>When working on a self-published book you may have put together a passable first draft, and even managed to spruce up a pretty decent second draft. However, chances are your argument or story will have some significant holes in it, to say nothing of some sections that readers will find confusing.</p>
<p>While working on my third draft of A Path to Publishing I couldn’t think of any significant changes to make, so I sent it off to several friends and colleagues to read it. Sure enough, one reader found the same glaring flaw in two of the book’s chapters. </p>
<p>She very gently suggested that those two sections needed significant revision. She was absolutely right. I had a few doubts at first about those sections, but I had decided they worked fine. Thankfully she pointed out some other reasons why needed to be not only rewritten but largely deleted. </p>
<p>And that brings us to the challenge of editing your own book. You always need perspectives other than your own to make sure your book flows and makes sense. No matter how talented you may be as a writer or an editor, you can’t catch all of your own mistakes. </p>
<p>Depending on your relationship with your friends and family, you may ask them for help. However, remember that a good editor will not worry about hurting your feelings. A good editor needs to feel comfortable pointing out all of your book’s flaws. Will your friends and family be able to do that? </p>
<p>My friends through social media and blogging have been a tremendous help in reading drafts of my books, while several key friends and family members have helped at times as well. However, I think it’s important to choose your readers carefully and to give them deadlines that can be flexible if need be. </p>
<p>In addition, keep in mind that these friends may publish their own books some day. Guess who they’re going to e-mail before anyone else for help…</p>
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		<title>What You Need to Know About Self-Publishing: Get Known First</title>
		<link>http://www.edcyz.com/what-you-need-to-know-about-self-publishing-get-known-first/06/</link>
		<comments>http://www.edcyz.com/what-you-need-to-know-about-self-publishing-get-known-first/06/#comments</comments>
		<pubDate>Thu, 10 Jun 2010 18:31:14 +0000</pubDate>
		<dc:creator>Ed C</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[platform]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[selfpublishing]]></category>

		<guid isPermaLink="false">http://www.edcyz.com/what-you-need-to-know-about-self-publishing-get-known-first/06/</guid>
		<description><![CDATA[ In conjunction with the release of my self-published book A Path to Publishing: What I Learned by Publishing a Nonfiction Book, I’m offering this series of posts on what you need to know about self-publishing. 
When you’re self-publishing all of the work falls on you, the author. No matter how much published authors complain [...]]]></description>
			<content:encoded><![CDATA[<p><em><img style="display: inline; margin-left: 0px; margin-right: 0px" align="left" src="http://www.edcyz.com/wp-content/uploads/2010/05/PTP150_thumb.jpg" /> In conjunction with the release of my self-published book </em><a href="http://www.pathtopublishing.com/">A Path to Publishing: What I Learned by Publishing a Nonfiction Book</a><em>, I’m offering this series of posts on what you need to know about self-publishing.</em> </p>
<p>When you’re self-publishing all of the work falls on you, the author. No matter how much published authors complain about the lack of marketing support provided by their publishers, which can be spotty at times, the worst publicist will do more than upload a file to a web site, which is all you’re doing when self-publishing. </p>
<p><strong>The Basic Ways Publishers Market</strong></p>
<p>Publishers have established lists of contacts who receive their catalogues, e-mail newsletters, and browse their web sites. They represent authors at book stores and can send releases out to major press services—something that can be quite costly to do on your own. </p>
<p>The staff at publishers generally have social media accounts and blogs, and they may even generate some buzz for your book through these tools. At the very least these publishing professionals will tell potential readers about your book. You’ll at least have a few warm bodies with a measure of interest in selling your book. </p>
<p>Any way you slice it, the least that a publisher provides still puts their authors way ahead of the self-published ones. </p>
<p><strong>What Self-Published Authors Need to Do</strong></p>
<p>While it’s important to seek out some reputable endorsers and reviewers who have a large group of readers, I don’t think self-published authors realize the number of readers they need to pull off a self-published book that sells more than 25-50 copies. Simply put, self-published authors need a massive number of connections with potential readers. </p>
<p>The “potential reader” part of this is crucial. Authors may have lots of “connections” through social media, their blogs, or more traditional means, but many of these connections may not view their books as something they’ll want to purchase.</p>
<p>I’ve done quite a bit of networking, but I have been reading <em>Crush It!</em> by social media expert and entrepreneur Gary Vaynerchuk, and he’s been blowing my mind. I usually drop by some blogs to leave comments and contribute to writing forums, but he advocates a scale of networking that few would ever consider. </p>
<p>I sure didn’t!</p>
<p>I could try to describe it to you, but to be honest, I’d be doing you a disservice because I can’t do his methods justice. <em>Crush It!</em> is available at a pretty low price as a Video Book, which I highly recommend, though it’s also available in print. You may not do everything Vaynerchuk suggests, but I think he’ll give self-published authors the reality check they need about how involved the marketing process will be for their books. </p>
<p>An author who is new to the publishing process will underestimate the amount of work necessary for marketing. Count on it. As a published author I still underestimate the amount of work I need to do. Before you invest heavily into a book, begin marketing yourself and making connections today. It’s a worthwhile investment you won’t regret.&#160;&#160;&#160; </p>
</p>
<p><strong>Next Steps</strong></p>
<ul>
<li>Check out the <a href="http://pathtopublishing.com/resources/a-guide-to-online-marketing-for-book-publishing/">free online marketing guide</a> at <a href="http://www.pathtopublishing.com">www.pathtopublishing.com</a>.</li>
<li>Pick up <a href="http://www.amazon.com/gp/product/158297554X?ie=UTF8&amp;tag=httpwwwinamic-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=158297554X">Get Known Before the Deal</a>, a must-read for authors new to marketing their work. </li>
<li>View a sample of <em><a href="http://click.linksynergy.com/fs-bin/click?id=Kh/uCroFJ1k&amp;offerid=186123.10000027&amp;subid=0&amp;type=4">Crush It!</a></em> by Gary Vaynerchuk at vook.com. </li>
</ul>
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		<title>Interview with Lisa Delay on A Path to Publishing</title>
		<link>http://www.edcyz.com/interview-with-lisa-delay-on-a-path-to-publishing/05/</link>
		<comments>http://www.edcyz.com/interview-with-lisa-delay-on-a-path-to-publishing/05/#comments</comments>
		<pubDate>Thu, 20 May 2010 13:59:38 +0000</pubDate>
		<dc:creator>Ed C</dc:creator>
				<category><![CDATA[Writing (General)]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[Path+to+Publishing]]></category>
		<category><![CDATA[Publishing]]></category>

		<guid isPermaLink="false">http://www.edcyz.com/interview-with-lisa-delay-on-a-path-to-publishing/05/</guid>
		<description><![CDATA[Spirituality expert, comedian, and writer extraordinaire Lisa Delay kicks off the blog tour for A Path to Publishing today with her interview of me. She asks some great questions that should give publishing hopefuls some helpful ideas and a good idea of what they’ll find in the book. 
Do you have your own publishing question? [...]]]></description>
			<content:encoded><![CDATA[<p>Spirituality expert, comedian, and writer extraordinaire <a href="http://lifeasprayer.wordpress.com/">Lisa Delay</a> kicks off the blog tour for <em>A Path to Publishing</em> today with her <a href="http://lifeasprayer.wordpress.com/2010/05/19/a-pathway-to-publishing-interview-with-ed-cyzewski">interview of me</a>. She asks some great questions that should give publishing hopefuls some helpful ideas and a good idea of what they’ll find in the book. </p>
<p>Do you have your own publishing question? Drop by <a href="http://lifeasprayer.wordpress.com/2010/05/19/a-pathway-to-publishing-interview-with-ed-cyzewski">Lisa’s blog</a> and post it in the comments. Between the two of us we’ll try to answer it.</p>
<p>Over the following week other bloggers will be posting on the book, conducting interviews, and possibly even hosting a giveaway or two. </p>
<p>My thanks to Lisa for her help in spreading the word. Make sure you check out her various endeavors: </p>
<p><a href="http://lisadelay.com">http://lisadelay.com</a>     <br /><a href="http://lisadelay.blogspot.com">http://lisadelay.blogspot.com</a>     <br /><a href="http://LifeAsPrayer.wordpress.com">http://LifeAsPrayer.wordpress.com</a></p>
<p><a href="http://twitter.com/lisacolondelay">http://twitter.com/lisacolondelay</a></p>
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		<title>What You Need to Know about Self-Publishing: Know the Publishing Business</title>
		<link>http://www.edcyz.com/what-you-need-to-know-about-self-publishing-know-the-publishing-business/05/</link>
		<comments>http://www.edcyz.com/what-you-need-to-know-about-self-publishing-know-the-publishing-business/05/#comments</comments>
		<pubDate>Tue, 18 May 2010 16:16:09 +0000</pubDate>
		<dc:creator>Ed C</dc:creator>
				<category><![CDATA[Publishing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[selfpublishing]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://www.edcyz.com/what-you-need-to-know-about-self-publishing-know-the-publishing-business/05/</guid>
		<description><![CDATA[ In celebration of my latest book, A Path to Publishing: What I Learned by Publishing a Nonfiction Book, I will be posting a series on what you need to know about self-publishing. I chose to self-publish A Path to Publishing and discovered an enormous amount of material online, but some of it was dated. [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.edcyz.com/wp-content/uploads/2010/05/PTP150.jpg"><img style="border-right-width: 0px; display: inline; border-top-width: 0px; border-bottom-width: 0px; margin-left: 0px; border-left-width: 0px; margin-right: 0px" title="PTP150" border="0" alt="PTP150" align="left" src="http://www.edcyz.com/wp-content/uploads/2010/05/PTP150_thumb.jpg" width="105" height="154" /></a> In celebration of my latest book, <em><a href="http://www.pathtopublishing.com/">A Path to Publishing: What I Learned by Publishing a Nonfiction Book</a></em>, I will be posting a series on what you need to know about self-publishing. I chose to self-publish <em>A Path to Publishing</em> and discovered an enormous amount of material online, but some of it was dated. Over the coming weeks I will provide an updated guide to self-publishing today based on my latest experiences. </p>
<p><strong>What Self-Publishing Involves</strong></p>
<p>The most important word in self-publishing is “self,” not publishing. The publishing part is fun. The self part is not. </p>
<p>Of course self-published authors boast higher royalties, greater control, and many other benefits. These are all true to a certain extent, but consider what you’ll need to organize by yourself:</p>
<ul>
<li>Researching the market and audience for your book. </li>
<li>Outlining, writing, and editing. </li>
<li>Researching a publisher and comparing the various packages. </li>
<li>Paying for and organizing the editing, design, printing, and distribution (which of course will vary). </li>
<li>Putting together a marketing plan. </li>
<li>Creating a publicity kit </li>
<li>Contacting bloggers, radio producers, newspaper editors, and other media outlets about your book’s release. </li>
<li>Contacting independent and chain book stores to set up book events. Many of them will not call you back because you are self-published. </li>
<li>Finding conferences where you can sell your book—that is, if you pay for the space. </li>
<li>Setting up book events and eating the cost if they flop. </li>
</ul>
<p>Granted, many publishers today are quite light on the marketing end of things, especially for nonfiction books where a marketing platform is essential for new authors. That being said, at least having someone who is paid to help you send out press releases and to advise you on ideas can save you a lot of time and frustration. In other words, even the publisher who provides minimal help with marketing a book is still way better than doing everything yourself. </p>
<p><strong>What You Need to Know about the Publishing Business </strong></p>
<p>If all of this is new to you, then I’m guessing you’ve never commercially published a book. While self-publishing is easy to jump into from the standpoint of writing and printing a book, making it into a product that someone will actually deem worthy of $15 is quite another matter. </p>
<p>Here are a few things you need to know about publishing as a business:</p>
<ul>
<li>Most books need significant editorial development. </li>
<li>It takes time to learn how to write for a specific audience. </li>
<li>A bad cover and sloppy interior design can be fatal for a book. </li>
<li>Distributing a book effectively will take a lot of e-mails and phone calls. </li>
<li>Marketing a book is a full time job. </li>
</ul>
<p>If you want to self-publish and to sell more than 500-1000 books, your work is cut out for you. Thankfully it can be done. In the coming days we’ll discuss the importance of a marketing platform for self-publishing. </p>
<p>Looking for a bit more about publishing right now? Check out <em><a href="http://www.pathtopublishing.com/purchase">A Path to Publishing</a></em>. It’s available for $10 as an ebook and for $15 as a paperback. </p>
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		<title>A Path to Publishing is Now Available!</title>
		<link>http://www.edcyz.com/a-path-to-publishing-is-now-available/05/</link>
		<comments>http://www.edcyz.com/a-path-to-publishing-is-now-available/05/#comments</comments>
		<pubDate>Fri, 14 May 2010 16:38:45 +0000</pubDate>
		<dc:creator>Ed C</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[selfpublishing]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://www.edcyz.com/a-path-to-publishing-is-now-available/05/</guid>
		<description><![CDATA[ I’m happy to announce that A Path to Publishing is now available as a paperback book through Amazon and most other distributors, as well as an ebook through Lulu. 
The price through Amazon is $15, while the ebook price through Lulu is $10. 
So far the feedback has been really encouraging, including comments from [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.edcyz.com/wp-content/uploads/2010/05/PTP_final03_texOrange450.jpg"><img style="border-right-width: 0px; display: inline; border-top-width: 0px; border-bottom-width: 0px; margin-left: 0px; border-left-width: 0px; margin-right: 0px" title="PTP_final03_texOrange450" border="0" alt="PTP_final03_texOrange450" align="left" src="http://www.edcyz.com/wp-content/uploads/2010/05/PTP_final03_texOrange450_thumb.jpg" width="166" height="244" /></a> I’m happy to announce that <em><a href="http://www.pathtopublishing.com/">A Path to Publishing</a></em> is now available as a paperback book through Amazon and most other distributors, as well as an ebook through Lulu. </p>
<p>The price through <a href="http://astore.amazon.com/httpwwwinamic-20/detail/1451580584">Amazon is $15</a>, while the ebook price through <a href="http://www.lulu.com/content/e-book/a-path-to-publishing-what-i-learned-by-publishing-a-nonfiction-book/8620711">Lulu is $10</a>. </p>
<p>So far the feedback has been really encouraging, including comments from readers who have found the book both informative and well-organized. One book publisher enthusiastically purchased a copy, and he’s someone who certainly could have taught me a thing or two about publishing! So I’m grateful to see positive responses to the book as it starts out. </p>
<p>If you’re interested in hosting me for an event with your writing group or book store, I offer group discounts and free publishing workshops along with my book events. </p>
<p>Throughout the third and fourth weeks of May a number of bloggers will be posting reviews and interviews. I hope to have the schedule up soon. </p>
<p>In addition, I’ll be posting a series here next week covering what I learned in the self-publishing process. If you subscribe to my e-mail newsletter (in the right column), you can also read about the inside story of self-publishing, the decisions I made throughout the process, and why I followed the course I chose. </p>
<p>There are a lot of decisions to make in the self-publishing process, so believe me, reading about my process will help you a great deal! I learned a ton over the past 6 months.</p>
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		<title>How to Handle Rejection as a Writer: It&#8217;s Not You, It&#8217;s Me&#8230;</title>
		<link>http://www.edcyz.com/how-to-handle-rejection-as-a-writer-its-not-you-its-me/04/</link>
		<comments>http://www.edcyz.com/how-to-handle-rejection-as-a-writer-its-not-you-its-me/04/#comments</comments>
		<pubDate>Tue, 27 Apr 2010 20:25:34 +0000</pubDate>
		<dc:creator>Ed C</dc:creator>
				<category><![CDATA[Publishing]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://www.edcyz.com/how-to-handle-rejection-as-a-writer-its-not-you-its-me/04/</guid>
		<description><![CDATA[Rejection is not always a reflection on you or your work. In fact, there are many good books and articles rejected each day for a variety of reason. 
Good books are rejected because of similar books.
You may have a great idea and you may be an incredible writer, but if someone has written a similar [...]]]></description>
			<content:encoded><![CDATA[<p>Rejection is not always a reflection on you or your work. In fact, there are many good books and articles rejected each day for a variety of reason. </p>
<p><strong>Good books are rejected because of similar books.</strong></p>
<p>You may have a great idea and you may be an incredible writer, but if someone has written a similar book, especially for your publisher, you may be out of luck. In addition, there may be projects in a publisher’s pipeline that you could never know about unless you submitted your proposal.</p>
<p>That isn’t to say that different publishers will back away from your book if there are similar books. You just need to show that it has a unique message or perspective that distinguishes it from its competition. </p>
<p><strong>Good books are rejected because of different focuses at a publisher.</strong></p>
<p>You may have addressed an important topic, and that topic may be within the interests of a publisher, but perhaps you wrote a book that didn’t strike the right angle or genre for that publisher. One publisher may aim for literary books, while others may opt for the academic route. </p>
<p><strong>Good books are rejected because of cuts or changes with editors. </strong></p>
<p>Sometimes publishers may change their focus or even eliminate a line of books. With new editors come new criteria for accepting books. Editorial changes will mean a book that may have been accepted a few months ago will no longer work for a publisher. Timing and luck are huge factors when pitching book and article query letters. </p>
<p><strong>Good books are rejected because editors don’t always know what they want. </strong></p>
<p>While publishers have guidelines and specifications, they don’t always know what book would work best. This is something that some editors themselves have admitted.&#160; See editorial veteran Leonard Goss’ <a href="http://pathtopublishing.com/endorsements/">endorsement</a> for my new book <em><a href="http://pathtopublishing.com/">A Path to Publishing</a></em>. </p>
<p>That doesn’t mean that all editors are fickle and indecisive, and you should never tell them what they want. Rather, they always aren’t able to know what exactly will work and what will not. There are plenty of stories of best-selling books passing through a series of rejections before finding success. The moral is that editors are human like you and me, and that publishing is not an exact science—as it should be.</p>
<p><strong>Good books are rejected because of publicity concerns. </strong></p>
<p>Even if you’ve written a great book, some publishers may reject your proposals because they fear they’ll be unable to market it to a particular group of people or that you aren’t popular enough to promote it. Those are big problems for writers to deal with, but at least they aren’t necessarily marks of a poorly written book. </p>
<p>In addition, if you are able to write a good book, you can certainly work on raising your profile and reworking your material so that it speaks more directly to an audience of readers. These are big problems, but they don’t spell doom for you as a writer. </p>
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		<title>How to Handle Rejection as a Writer</title>
		<link>http://www.edcyz.com/how-to-handle-rejection-as-a-writer/04/</link>
		<comments>http://www.edcyz.com/how-to-handle-rejection-as-a-writer/04/#comments</comments>
		<pubDate>Mon, 26 Apr 2010 20:45:59 +0000</pubDate>
		<dc:creator>Ed C</dc:creator>
				<category><![CDATA[Publishing]]></category>
		<category><![CDATA[Writing (General)]]></category>
		<category><![CDATA[query]]></category>
		<category><![CDATA[rejection]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://www.edcyz.com/how-to-handle-rejection-as-a-writer/04/</guid>
		<description><![CDATA[I’ve spoken to rooms full of writers and have looked into the eyes of many who fear the very real possibility of receiving a rejection letter for their novels or nonfiction works. Writing is an emotional business in which people invest heavily in very personal and meaningful ideas and characters. 
Rejection is just about the [...]]]></description>
			<content:encoded><![CDATA[<p>I’ve spoken to rooms full of writers and have looked into the eyes of many who fear the very real possibility of receiving a rejection letter for their novels or nonfiction works. Writing is an emotional business in which people invest heavily in very personal and meaningful ideas and characters. </p>
<p>Rejection is just about the worst thing a writer can imagine besides publishing a book that is hated by readers and critics. Both possibilities sound pretty terrible, but rejection is the one thing that every writer who hopes to publish a book or article has to face from the start. </p>
<p>Even well-known authors with a history of successful books have to sometimes face rejection. Legendary Christian writer <a href="http://en.wikipedia.org/wiki/Frederick_Buechner">Frederick Buechner</a> has published shelves worth of fiction and nonfiction, but even his latest book, <em>The Yellow Leaves</em>, was rejected by his life-long publisher. He had to take it elsewhere before landing a book deal. </p>
<p>Rejection is a real issue that every writer has to deal with in one way or another. </p>
<p>I had intended to write this series last week, but a few other projects and a persistent head cold pushed it back to this week. Tune in tomorrow, and I’ll discuss the nature of rejection in the business of writing.</p>
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		<title>Two Things that Sell a Lot of Books: #2 A Trusted Name with an Extensive Platform</title>
		<link>http://www.edcyz.com/two-things-that-sell-a-lot-of-books-2-a-trusted-name-with-an-extensive-platform/03/</link>
		<comments>http://www.edcyz.com/two-things-that-sell-a-lot-of-books-2-a-trusted-name-with-an-extensive-platform/03/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 18:12:16 +0000</pubDate>
		<dc:creator>Ed C</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[authors]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[platform]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[writers]]></category>

		<guid isPermaLink="false">http://www.edcyz.com/two-things-that-sell-a-lot-of-books-2-a-trusted-name-with-an-extensive-platform/03/</guid>
		<description><![CDATA[Whether you have a popular web site, a radio show, an informative newsletter, or professional credentials, selling a book requires a personal connection. Selling a lot of books requires this level of personal trust on a large scale. 
While reviews, social media, and web sites are all part of extending a marketing platform, these pieces [...]]]></description>
			<content:encoded><![CDATA[<p>Whether you have a popular web site, a radio show, an informative newsletter, or professional credentials, selling a book requires a personal connection. Selling a lot of books requires this level of personal trust on a large scale. </p>
<p>While reviews, social media, and web sites are all part of extending a marketing platform, these pieces should not be confused with making very personal connections with readers. Twitter and blogs are great, but they have their limits.</p>
<p><strong>The Kind of Connections Authors Need</strong></p>
<p>From what I can tell, my greatest success in selling books has come from personally talking with readers whether through personal conversations, events, e-mail, or interaction on web sites. </p>
<p>When I have a chance to share my passion for my book, I have a much greater chance of convincing readers to spend their hard-earned money on it. However, reaching potential readers with your personal message and creating enough trust for them to spend money on your book requires a fairly significant number of connections with readers. </p>
<p>I personally would not endorse every method used by authors out there to sell books and some will be more difficult for new authors to use effectively, especially radio and television, but there are lots of ideas out there about building a platform that will help you speak directly with readers and develop a level of trust for you and your book from a monthly newsletter with valuable information to a niche-focused public event. </p>
<p><strong>How to Connect with Readers</strong></p>
<p>Building a platform begins with the question, “How can I effectively connect with readers interested in my topic?” Keep in mind, this isn’t the same as advertising, and posting to a web site is probably the least personal way to do this, making it generally less effective. </p>
<p>I’m building my e-mail newsletter, working on some videos, leading workshops with local community and arts organizations, and connecting with various podcasts, but the possibilities are endless. I’ve been encouraged to hear from a respected author and friend that he finds my newsletter very valuable, and many of those who attend my workshops give me positive feedback. It’s good to know I’m doing a few things right, even if there’s always a lot more to do. </p>
<p>The hardest part about building these connections with readers is starting small. You may begin with twenty newsletter subscribers and workshops with only five attendees. However, if you continue to make connections, to help people with your material, and to build on those relationships, you should be able to connect with enough readers who will not only trust you enough to buy your book, they may also recommend it to others. </p>
<p><strong>Previously in this Series: </strong></p>
<p><a href="http://www.edcyz.com/two-things-that-sell-a-lot-of-books-1-a-well-written-book-targeted-to-an-audience/03/">Two Things That Sell a Lot of Books: #1</a></p>
<p><strong>Also in this series: Five Great Things That Don’t Sell a Lot of Books</strong></p>
<p><a href="http://www.edcyz.com/five-great-things-that-dont-sell-lots-of-books-1-great-endorsements/02/">Great Endorsements</a></p>
<p><a href="http://www.edcyz.com/five-great-things-that-dont-sell-a-lot-of-books-2-a-great-forward/02/">A Great Forward</a></p>
<p><a href="http://www.edcyz.com/five-great-things-that-dont-sell-a-lot-of-books-3-reviews/02/">Great Reviews</a></p>
<p><a href="http://www.edcyz.com/five-great-things-that-dont-sell-a-lot-of-books-2-a-great-forward-2/02/">Social Media</a></p>
<p><a href="http://www.edcyz.com/five-great-things-that-dont-sell-lots-of-books-5-a-web-site/03/">A Web Site</a></p>
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		<title>Before You Publish: Set Goals</title>
		<link>http://www.edcyz.com/before-you-publish-set-goals/12/</link>
		<comments>http://www.edcyz.com/before-you-publish-set-goals/12/#comments</comments>
		<pubDate>Fri, 04 Dec 2009 20:05:48 +0000</pubDate>
		<dc:creator>Ed C</dc:creator>
				<category><![CDATA[Publishing]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://www.edcyz.com/before-you-publish-set-goals/12/</guid>
		<description><![CDATA[I’d like to offer a brief series of posts on things to do before trying to publish a book…
When you begin to seriously consider publishing a book your first step will be identifying your goals. 
Are you hoping to write full time? Are you looking to add some credentials to your current career? Do you [...]]]></description>
			<content:encoded><![CDATA[<p><em>I’d like to offer a brief series of posts on things to do before trying to publish a book…</em></p>
<p>When you begin to seriously consider publishing a book your first step will be identifying your goals. </p>
<p>Are you hoping to write full time? Are you looking to add some credentials to your current career? Do you have one particular idea that is so important you want to publish it? </p>
<p>How you answer these questions will determine your next step. </p>
<p>Publishing a book requires a tremendous amount of time and planning. It is rarely as simple as pounding out a book and shipping it off to a publisher who then takes care of everything for you, mailing a fat royalty check each quarter. </p>
<p>You don’t write to become rich—it rarely happens. </p>
<p>In addition, if your goal is to merely share information with a wide audience, there are a lot of other avenues available today that may in fact be more effective in drawing a larger number of readers to your work. One poet I spoke with said he has reached thousands more readers through his blog than through his book. While his book lends him greater credibility in some circles, the simple act of sharing his work can be accomplished effectively outside of book publishing. </p>
<p>Keep in mind that as the economy contracts, so have publishers, editorial staffs, book acquisitions, and marketing dollars. The competition is a bit more fierce and the desire of publishers to stick with trusted names is greater than ever. </p>
<p>All that to say, it is still very possible to publish today, and with smaller presses and self-publishing options there is no reason why you can’t one day hold a bound copy of your work in hand. Nevertheless, before setting out into the challenging world of publishing, be sure to identify your goals and make sure that publishing a book will be the best way to accomplish them. </p>
<p>I’ll continue this series next week with a few more things to consider before you publish.</p>
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		<title>Publishing Win: What Agents and Editors are Looking For</title>
		<link>http://www.edcyz.com/publishing-win-what-agents-and-editors-are-looking-for/11/</link>
		<comments>http://www.edcyz.com/publishing-win-what-agents-and-editors-are-looking-for/11/#comments</comments>
		<pubDate>Fri, 20 Nov 2009 12:43:22 +0000</pubDate>
		<dc:creator>Ed C</dc:creator>
				<category><![CDATA[Publishing]]></category>
		<category><![CDATA[agent]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[editor]]></category>
		<category><![CDATA[proposal]]></category>

		<guid isPermaLink="false">http://www.edcyz.com/publishing-win-what-agents-and-editors-are-looking-for/11/</guid>
		<description><![CDATA[Editors and agents want one thing. 
They receive query after query with all kinds of book pitches, but no matter what the topic may be, they are always looking for the same thing.
Literary agent David Black spoke three weeks ago at an event on the future of publishing at the Northshire Bookstore, and he spoke [...]]]></description>
			<content:encoded><![CDATA[<p>Editors and agents want one thing. </p>
<p>They receive query after query with all kinds of book pitches, but no matter what the topic may be, they are always looking for the same thing.</p>
<p>Literary agent David Black spoke three weeks ago at an event on the future of publishing at the Northshire Bookstore, and he spoke with great passion about his work as a literary agent. While he acknowledged the difficulties of publishing right now and the need to pick his authors carefully based on their platforms, experience, and publishing credentials, he said one thing that caught my attention. </p>
<p><strong>“Don’t give agents and editors a pitch, give us something we will love.” </strong></p>
<p>Agents and editors are in their business because they love books. If you can deliver on that one enormously important thing they’re looking for, you’re well on your way. </p>
<p>Though publishing houses need to keep a close watch on their profit margins, they are always looking for a book that connects with them. Can you write a book that your readers will love? </p>
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		<title>Book Deal Fail: Lessons in Publishing Every Writer Needs to Know</title>
		<link>http://www.edcyz.com/book-deal-fail-lessons-in-publishing-every-writer-needs-to-know/11/</link>
		<comments>http://www.edcyz.com/book-deal-fail-lessons-in-publishing-every-writer-needs-to-know/11/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 15:08:23 +0000</pubDate>
		<dc:creator>Ed C</dc:creator>
				<category><![CDATA[Publishing]]></category>
		<category><![CDATA[agent]]></category>
		<category><![CDATA[author]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[contract]]></category>
		<category><![CDATA[deal]]></category>
		<category><![CDATA[proposal]]></category>
		<category><![CDATA[writer]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://www.edcyz.com/book-deal-fail-lessons-in-publishing-every-writer-needs-to-know/11/</guid>
		<description><![CDATA[I think would-be authors spend so much time working on their masterpieces that they may well be blind-sided when their book deals fall apart. It can happen to every author and aspiring author.
This past summer a book deal of mine fell to pieces in grand fashion over the course of a week. It was quite [...]]]></description>
			<content:encoded><![CDATA[<p>I think would-be authors spend so much time working on their masterpieces that they may well be blind-sided when their book deals fall apart. It can happen to every author and aspiring author.</p>
<p>This past summer a book deal of mine fell to pieces in grand fashion over the course of a week. It was quite difficult, but at the same time I think matters ended on pretty good terms for all parties involved. </p>
<p>The planets had aligned perfectly for the deal to fail. So it goes. </p>
<p>Here are a few lessons to save in your bookmark folder so that you’re prepared should this ever happen to you:</p>
<p><strong>Book Deals Can Fail, and It’s OK</strong></p>
<p>Your career can survive and you can end the deal on good terms with your publisher. Really, I mean it. It can be a bit embarrassing to admit that your deal fell apart, but you can survive it. If you’re approaching your career wisely, you’ll already have another project or two in mind that you can jump into. </p>
<p><strong>Give Yourself Time to Process</strong></p>
<p>I needed about three days to process my situation before I felt able to have a constructive conversation and make a good decision. Expect to be angry and a bit low. It will pass, and in fact, it has to pass. You have books to write!</p>
<p><strong>Seek Advice</strong></p>
<p>In my own case I consulted my agent and several other agents at her firm. They helped me sort through my options and the appropriate responses. Every e-mail I sent to the publisher was filtered through them first. In addition, there were other authors and publishing professionals who offered me some good advice and even did some helpful research on my behalf. </p>
<p><strong>Know Your Publisher’s Interests and Trends</strong></p>
<p>If a publisher wants to terminate your book deal, take some time to look at it from the publisher’s perspective and examine the publisher’s concerns and goals. Perhaps you and your book aren’t a good fit with this publisher for the coming years anyway. </p>
<p><strong>Prepare a Plan B, C, and D</strong></p>
<p>Your book project does not have to die with this contract. Spring into action and seek out other publishers and if not another major publishing house, look into smaller press, ebook, and self-publishing options. The technology and marketing tools are out there for many authors to sell quite a few books on their own. </p>
<p>Even if your book never sees the light of day, you can always cannibalize chapters for submission to magazines that may provide a larger audience of readers and a comparable amount of money in the long run. Perhaps you can also steal a few chapters and stories to write your next book, which you should have already been working on anyway. </p>
<p><strong>End On Good Terms</strong></p>
<p>Life is too short to play the blame game. Publishing is a really tough business and sometimes book deals fall apart. Maybe it was your fault and maybe it wasn’t. </p>
<p>You gain nothing by burning your bridges with your former publisher, and you also never know how well connected they may be in the larger publishing world. Even if you lost the deal, you can still hold your head up high by moving on and resolving to make the next deal work. </p>
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		<title>Selecting Influencers for a Book Release: The Solution</title>
		<link>http://www.edcyz.com/selecting-influencers-for-a-book-release-the-solution/11/</link>
		<comments>http://www.edcyz.com/selecting-influencers-for-a-book-release-the-solution/11/#comments</comments>
		<pubDate>Mon, 02 Nov 2009 21:30:59 +0000</pubDate>
		<dc:creator>Ed C</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[author]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[publicity]]></category>

		<guid isPermaLink="false">http://www.edcyz.com/selecting-influencers-for-a-book-release-the-solution/11/</guid>
		<description><![CDATA[Wrapping up my 3-part series on selecting influencers for a book release…
The goal of an influencer mailing for a newly published book is to put your book into the hands of folks with trusted names, contact with a large audience, and a willingness or ability to endorse your book. Missing any of these three things [...]]]></description>
			<content:encoded><![CDATA[<p><em>Wrapping up my 3-part series on selecting influencers for a book release…</em></p>
<p>The goal of an influencer mailing for a newly published book is to put your book into the hands of folks with trusted names, contact with a large audience, and a willingness or ability to endorse your book. Missing any of these three things will mean your book either ends up on someone’s shelf or at least doesn’t reach a wide group of potential readers.</p>
<p>The solution is to carefully balance the kinds of influencers you contact. It is rare to find an influencer who meets all three criteria perfectly. Nevertheless, it’s worth sending copies to well-known influencers in the media or in your field, especially if you’ve had contact with them in the past. </p>
<p>Let’s say you send out 5-15 of your 50 influencer copies to folks in this camp. Maybe they won’t have the time to take a look at your book, but should they endorse it, you’ll have a chance to reach a broader audience. It may be worth taking a chance on some radio personalities, especially if their shows connect with your potential readers.</p>
<p>The next 20-30 copies should go to those who have a solid following or niche that trusts them and will be willing to interact with your work. There are a lot of very good blogs and podcasts out there with readers and listeners who may very well give your book a shot. In fact, because these are highly interactive networks with a higher trust factor than perhaps those with a bigger name, the potential readers in these networks may be more willing to buy your book. </p>
<p>I think this segment is easy to overlook because their reach may be in the hundreds or low thousands. However, keep in mind that these influencers will be easier to contact, more likely to interact with you, and have a lot more to gain if you can provide content for their blogs/podcasts as opposed to a major media player with lots of options for their shows. In addition, providing these bloggers and podcasters with a free book or two to give away always helps. </p>
<p>Lastly, never underestimate those the power of those with small audiences who are still very trusted and willing to endorse your book. Be sure to set aside about 10-15 copies for this group. With Twitter and Facebook even the smallest blogs can easily plug a book among hundreds of people. If you can provide an influencer who is passionate about your book with some great interviews, excerpts, and a free copy to review, your book may receive a lot more attention than a brief endorsement from a well-known influencer. </p>
<p>At the end of the day, it’s most important that authors connect with influencers who are passionate about their work and willing to talk about it. If you can put a free copy of your book into the hands of someone willing to talk about it, you’ve done the most important part of an influencer mailing. </p>
<p>Nevertheless, your work is not done. Authors need to make themselves available to help each influencer talk about their work, supporting them, and driving traffic to their web sites. Book publicity is always a two-way street. There is no room for the entitled author. </p>
<p><strong>Previously…</strong></p>
<ul>
<li><a href="http://www.edcyz.com/selecting-influencers-for-a-book-release-the-goal/10/">Selecting influencers for a book release: The Goal</a></li>
<li><a href="http://www.edcyz.com/selecting-influencers-for-a-book-release-the-problem/10/">Selecting influencers for a book release: The Problem</a></li>
</ul>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Selecting Influencers for a Book Release: The Problem</title>
		<link>http://www.edcyz.com/selecting-influencers-for-a-book-release-the-problem/10/</link>
		<comments>http://www.edcyz.com/selecting-influencers-for-a-book-release-the-problem/10/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 14:01:56 +0000</pubDate>
		<dc:creator>Ed C</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[publicity]]></category>

		<guid isPermaLink="false">http://www.edcyz.com/selecting-influencers-for-a-book-release-the-problem/10/</guid>
		<description><![CDATA[Continuing my 3-part series on selecting influencers for a book release…
When you begin selecting influential people to help spread the word about your book, keep in mind the three qualities that you’re looking for: trusted names, contact with a large audience, and a willingness or ability to endorse your book.
In compiling my own list of [...]]]></description>
			<content:encoded><![CDATA[<p><em>Continuing my 3-part series on selecting influencers for a book release…</em></p>
<p>When you begin selecting influential people to help spread the word about your book, keep in mind the three qualities that you’re looking for: trusted names, contact with a large audience, and a willingness or ability to endorse your book.</p>
<p>In compiling my own list of influencers I worked very hard to contact those with large audiences and a trusted name, but I didn’t necessarily gauge the likelihood that they would plug my book. Keep in mind that the bigger a name, the more books he/she will receive. They can’t read every book that comes onto their desks, and so the question is, “Will this person both read and talk about my book?” </p>
<p>If an influencer doesn’t read your book, it’s nothing personal. There are only so many hours in a day. In addition, some may hope to read and talk about your book with their audience only for your book to fall through the cracks. Within days of receiving my book one well-meaning influencer realized he wouldn’t have time to read it and so he gave it away on his web site. </p>
<p>No exactly the ideal publicity you’re aiming for. </p>
<p>And so the challenge you face is balancing the audience size and trust of an influencer with that person’s ability to plug book whether in conversations or in an online or on-air review. However, the right kind of influencer for your book may not have that large of an audience and may even look quite different from what you expcet.</p>
<p><strong>The next installments in this series…</strong></p>
<ul>
<li>Selecting influencers for a book release: The Solution</li>
</ul>
<p><strong>Previously…</strong></p>
<ul>
<li><a href="http://www.edcyz.com/selecting-influencers-for-a-book-release-the-goal/10/">Selecting influencers for a book release: The Goal</a></li>
</ul>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Selecting Influencers for a Book Release: The Goal</title>
		<link>http://www.edcyz.com/selecting-influencers-for-a-book-release-the-goal/10/</link>
		<comments>http://www.edcyz.com/selecting-influencers-for-a-book-release-the-goal/10/#comments</comments>
		<pubDate>Mon, 26 Oct 2009 16:55:10 +0000</pubDate>
		<dc:creator>Ed C</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[influencer]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://www.edcyz.com/selecting-influencers-for-a-book-release-the-goal/10/</guid>
		<description><![CDATA[Before a book releases it is important for authors to assemble lists of influencers who can help promote and possibly add a public endorsement that will prompt others to buy their books. For instance, if a respected author, radio personality, or, in my case, pastor of a large congregation recommends a book, especially saying it’s [...]]]></description>
			<content:encoded><![CDATA[<p>Before a book releases it is important for authors to assemble lists of influencers who can help promote and possibly add a public endorsement that will prompt others to buy their books. For instance, if a respected author, radio personality, or, in my case, pastor of a large congregation recommends a book, especially saying it’s a must-read, then a book may well receive a bump in sales. </p>
<p>Selling a book tends to be a very personal, one on one process. Advertising may raise awareness, but anything from a friend’s recommendation, a book seller’s comments, or an online review often makes the difference between a book staying on the shelf or ending up on the nightstand. In addition, a series of solid reviews do not guarantee brisk sales, just as negative reviews do not equal a book’s doom.</p>
<p>There is plenty of competition these days for not only the public’s attention, but also for the public’s disposable income. When trusted authorities recommend a book, authors have one more way to connect a book with readers. Influencers can vouch for an author’s credibility and provide a broad point of connection with potential readers. </p>
<p>The ideal influencers will have trusted names, contact with a large audience, and a willingness to endorse your book. Influencers may lead to direct sales or at least give readers another reason to recommend your book. </p>
<p>An influencer without one of these three qualities may not be a helpful contact. In the next post of this series I’ll look into some of the problems authors encounter in putting together an influencer list. </p>
<p><strong>The next installments in this series…</strong></p>
<ul>
<li><a href="http://www.edcyz.com/selecting-influencers-for-a-book-release-the-problem/10/">Selecting influencers for a book release: The Problem</a></li>
<li>Selecting influencers for a book release: The Solution</li>
</ul>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
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		<title>The Books We Should Write</title>
		<link>http://www.edcyz.com/the-books-we-should-write/10/</link>
		<comments>http://www.edcyz.com/the-books-we-should-write/10/#comments</comments>
		<pubDate>Wed, 07 Oct 2009 17:45:26 +0000</pubDate>
		<dc:creator>Ed C</dc:creator>
				<category><![CDATA[Publishing]]></category>
		<category><![CDATA[authors]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[writers]]></category>

		<guid isPermaLink="false">http://www.edcyz.com/the-books-we-should-write/10/</guid>
		<description><![CDATA[With book sales slumping and publishers cutting back on their acquisitions, authors need to take a long, hard look at the kinds of books they write. No one wants to sell ideas that no one will either acquire or few will purchase. In addition, I would hope that writers want to write works that are [...]]]></description>
			<content:encoded><![CDATA[<p>With book sales slumping and publishers cutting back on their acquisitions, authors need to take a long, hard look at the kinds of books they write. No one wants to sell ideas that no one will either acquire or few will purchase. In addition, I would hope that writers want to write works that are enduring and helpful far beyond a mere moment in time. </p>
<p>My college had a quote by John Ruskin engraved on the library walls that read, “All books are divisible into two classes, the books of the hour, and the books of all time.” Writing a book for all time is a tall order that many writers will not be able to fill, but this strikes me as a noble goal. Can we write books that are relevant and practical for today that still touch on themes and ideas that can still transcend the moment? </p>
<p>These books for all time are the ones we want to buy because we’ll reread them. They have a powerful message, a compelling story, or a way of dealing with life that connects with readers. </p>
<p>Many books are written to address the matters we face here and now, and that can be a very good thing at times. However, I wonder if our book ideas are too limited to the short term. Have we focused on the present and the needs of a current niche so completely that we’re losing our ability to write works with enduring content? </p>
<p>When I think of my own field of religion, I’m often reminded of Dietrich Bonheoffer&#8217;s classic <em>The Cost of Discipleship</em>. He unmistakably speaks to the issues of his day and the state of the church in Germany. However, his message can be easily carried into other contexts, offering substantive concepts that require reading and rereading. </p>
<p>Bonheoffer&#8217;s work challenges readers well over sixty years after his death, offering weighty material that has endured the test of time. When I think of a book worth purchasing, I want something that will last, that demands rereading, and offers a story or message that leaves readers in deep consideration. </p>
<p>As for the ideas grounded in the present or more limited in scope, we still have a place for them. These could thrive in ebooks, blogs, magazines, and newspapers. While some of them may sell as traditionally published books, will the tremendous time and costs of the publishing process justify the ends when they could have a much wider distribution and hourly compensation as magazine or web stories?</p>
<p>Many nonfiction books could be broken into profitable articles that could very well gain a wider readership and build a platform, putting an author in to a better marketing position when writing a more enduring book. </p>
<p>There will always be books of the moment. However, before authors invest significant time into publishing a book that may bring in meager profits and attract a relatively small audience, they should consider options beyond publishing a book and books that may bring more long-term value. </p>
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		<title>From Idea to Editor Workshop on October 17th in Manchester, VT</title>
		<link>http://www.edcyz.com/from-idea-to-editor-workshop-on-october-17th-in-manchester-vt/09/</link>
		<comments>http://www.edcyz.com/from-idea-to-editor-workshop-on-october-17th-in-manchester-vt/09/#comments</comments>
		<pubDate>Fri, 18 Sep 2009 13:35:55 +0000</pubDate>
		<dc:creator>Ed C</dc:creator>
				<category><![CDATA[Writing (General)]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[workshop]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://www.edcyz.com/from-idea-to-editor-workshop-on-october-17th-in-manchester-vt/09/</guid>
		<description><![CDATA[The Greater Manchester Arts Council is pleased to announce a fall workshop designed to assist writers with moving their book ideas to book proposals.
Join Ed Cyzewski, author of Coffeehouse Theology: Reflecting on God in Everyday Life for a step-by-step journey into the process of transforming your book idea into a book proposal with the necessary [...]]]></description>
			<content:encoded><![CDATA[<p>The Greater Manchester Arts Council is pleased to announce a fall workshop designed to assist writers with moving their book ideas to book proposals.</p>
<p>Join Ed Cyzewski, author of <em>Coffeehouse Theology: Reflecting on God in Everyday Life</em> for a step-by-step journey into the process of transforming your book idea into a book proposal with the necessary research, style and tips that will send your proposal to the top of the pile. </p>
<p>From networking advice, to tips from publishing professionals, this presentation will give aspiring writers the tools they need to take the next step in the publishing process. This workshop will emphasize the nonfiction process, but will offer   <br />valuable advice for writers in every genre.</p>
<p>The workshop will be held on Saturday, October 17th, from 9-12AM at the Inn at Willow Pond on Rte. 7A in Manchester, VT. Cost is $45.00 per person/$40.00 early bird registration. Fee includes a continental breakfast. Please call 802-867-0272 for registration and information or fill out the contact form.</p>
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