Posts Tagged ‘writing’
What You Need to Know about Self-Publishing: Know the Publishing Business
In celebration of my latest book, A Path to Publishing: What I Learned by Publishing a Nonfiction Book, I will be posting a series on what you need to know about self-publishing. I chose to self-publish A Path to Publishing and discovered an enormous amount of material online, but some of it was dated. Over the coming weeks I will provide an updated guide to self-publishing today based on my latest experiences.
What Self-Publishing Involves
The most important word in self-publishing is “self,” not publishing. The publishing part is fun. The self part is not.
Of course self-published authors boast higher royalties, greater control, and many other benefits. These are all true to a certain extent, but consider what you’ll need to organize by yourself:
- Researching the market and audience for your book.
- Outlining, writing, and editing.
- Researching a publisher and comparing the various packages.
- Paying for and organizing the editing, design, printing, and distribution (which of course will vary).
- Putting together a marketing plan.
- Creating a publicity kit
- Contacting bloggers, radio producers, newspaper editors, and other media outlets about your book’s release.
- Contacting independent and chain book stores to set up book events. Many of them will not call you back because you are self-published.
- Finding conferences where you can sell your book—that is, if you pay for the space.
- Setting up book events and eating the cost if they flop.
Granted, many publishers today are quite light on the marketing end of things, especially for nonfiction books where a marketing platform is essential for new authors. That being said, at least having someone who is paid to help you send out press releases and to advise you on ideas can save you a lot of time and frustration. In other words, even the publisher who provides minimal help with marketing a book is still way better than doing everything yourself.
What You Need to Know about the Publishing Business
If all of this is new to you, then I’m guessing you’ve never commercially published a book. While self-publishing is easy to jump into from the standpoint of writing and printing a book, making it into a product that someone will actually deem worthy of $15 is quite another matter.
Here are a few things you need to know about publishing as a business:
- Most books need significant editorial development.
- It takes time to learn how to write for a specific audience.
- A bad cover and sloppy interior design can be fatal for a book.
- Distributing a book effectively will take a lot of e-mails and phone calls.
- Marketing a book is a full time job.
If you want to self-publish and to sell more than 500-1000 books, your work is cut out for you. Thankfully it can be done. In the coming days we’ll discuss the importance of a marketing platform for self-publishing.
Looking for a bit more about publishing right now? Check out A Path to Publishing. It’s available for $10 as an ebook and for $15 as a paperback.
A Path to Publishing is Now Available!
I’m happy to announce that A Path to Publishing is now available as a paperback book through Amazon and most other distributors, as well as an ebook through Lulu.
The price through Amazon is $15, while the ebook price through Lulu is $10.
So far the feedback has been really encouraging, including comments from readers who have found the book both informative and well-organized. One book publisher enthusiastically purchased a copy, and he’s someone who certainly could have taught me a thing or two about publishing! So I’m grateful to see positive responses to the book as it starts out.
If you’re interested in hosting me for an event with your writing group or book store, I offer group discounts and free publishing workshops along with my book events.
Throughout the third and fourth weeks of May a number of bloggers will be posting reviews and interviews. I hope to have the schedule up soon.
In addition, I’ll be posting a series here next week covering what I learned in the self-publishing process. If you subscribe to my e-mail newsletter (in the right column), you can also read about the inside story of self-publishing, the decisions I made throughout the process, and why I followed the course I chose.
There are a lot of decisions to make in the self-publishing process, so believe me, reading about my process will help you a great deal! I learned a ton over the past 6 months.
How to Handle Rejection as a Writer: It’s Not You, It’s Me…
Rejection is not always a reflection on you or your work. In fact, there are many good books and articles rejected each day for a variety of reason.
Good books are rejected because of similar books.
You may have a great idea and you may be an incredible writer, but if someone has written a similar book, especially for your publisher, you may be out of luck. In addition, there may be projects in a publisher’s pipeline that you could never know about unless you submitted your proposal.
That isn’t to say that different publishers will back away from your book if there are similar books. You just need to show that it has a unique message or perspective that distinguishes it from its competition.
Good books are rejected because of different focuses at a publisher.
You may have addressed an important topic, and that topic may be within the interests of a publisher, but perhaps you wrote a book that didn’t strike the right angle or genre for that publisher. One publisher may aim for literary books, while others may opt for the academic route.
Good books are rejected because of cuts or changes with editors.
Sometimes publishers may change their focus or even eliminate a line of books. With new editors come new criteria for accepting books. Editorial changes will mean a book that may have been accepted a few months ago will no longer work for a publisher. Timing and luck are huge factors when pitching book and article query letters.
Good books are rejected because editors don’t always know what they want.
While publishers have guidelines and specifications, they don’t always know what book would work best. This is something that some editors themselves have admitted. See editorial veteran Leonard Goss’ endorsement for my new book A Path to Publishing.
That doesn’t mean that all editors are fickle and indecisive, and you should never tell them what they want. Rather, they always aren’t able to know what exactly will work and what will not. There are plenty of stories of best-selling books passing through a series of rejections before finding success. The moral is that editors are human like you and me, and that publishing is not an exact science—as it should be.
Good books are rejected because of publicity concerns.
Even if you’ve written a great book, some publishers may reject your proposals because they fear they’ll be unable to market it to a particular group of people or that you aren’t popular enough to promote it. Those are big problems for writers to deal with, but at least they aren’t necessarily marks of a poorly written book.
In addition, if you are able to write a good book, you can certainly work on raising your profile and reworking your material so that it speaks more directly to an audience of readers. These are big problems, but they don’t spell doom for you as a writer.
How to Handle Rejection as a Writer
I’ve spoken to rooms full of writers and have looked into the eyes of many who fear the very real possibility of receiving a rejection letter for their novels or nonfiction works. Writing is an emotional business in which people invest heavily in very personal and meaningful ideas and characters.
Rejection is just about the worst thing a writer can imagine besides publishing a book that is hated by readers and critics. Both possibilities sound pretty terrible, but rejection is the one thing that every writer who hopes to publish a book or article has to face from the start.
Even well-known authors with a history of successful books have to sometimes face rejection. Legendary Christian writer Frederick Buechner has published shelves worth of fiction and nonfiction, but even his latest book, The Yellow Leaves, was rejected by his life-long publisher. He had to take it elsewhere before landing a book deal.
Rejection is a real issue that every writer has to deal with in one way or another.
I had intended to write this series last week, but a few other projects and a persistent head cold pushed it back to this week. Tune in tomorrow, and I’ll discuss the nature of rejection in the business of writing.
Five Things I Learned about Writing for Magazines: #2 Read the Magazines You Want to Query
If you’ve accumulated some writing credits, you’re ready to begin planning out your queries to magazines that do pay well. Don’t forget about the non-paying, high quality magazines (for example, there’s Patrol and Next-Wave in my own Christian market). They have their place in building your marketing platform if you hope to sell books or to accumulate writing credits. However, you can now broaden your scope.
I’ve heard many editors say that you need to read their magazine before sending them a query. While that makes sense, the typical writer doesn’t have time to pour over the past twelve issues for fifteen different magazines. However, most writers should be able to read at least four or five editions (if not more) of four or five magazines, especially when some of them are available online. Choose wisely as you begin, and then add to your inventory of magazines you read regularly as you query more of them.
Still, the question remains, Why? Does it really make that big of a difference if the guidelines are listed online?
In a word, yes.
Besides simply knowing what a magazine is looking for topically, reading a magazine clues you in on the kinds of stories the magazine accepts, the angle most writers take, and the expectations of readers. For example, after reading about six issues of a regional magazine I began to think of solid story ideas that one editor purchased right away.
When you’ve read a magazine the query ideas will come faster and you’ll write better queries that appeal to editors. Perhaps you could hammer out a decent query after a few hours of staring at the guidelines, but investing a similar amount of time in reading the magazine will result in better queries that are far more likely to be accepted.
Before You Publish: Set Goals
I’d like to offer a brief series of posts on things to do before trying to publish a book…
When you begin to seriously consider publishing a book your first step will be identifying your goals.
Are you hoping to write full time? Are you looking to add some credentials to your current career? Do you have one particular idea that is so important you want to publish it?
How you answer these questions will determine your next step.
Publishing a book requires a tremendous amount of time and planning. It is rarely as simple as pounding out a book and shipping it off to a publisher who then takes care of everything for you, mailing a fat royalty check each quarter.
You don’t write to become rich—it rarely happens.
In addition, if your goal is to merely share information with a wide audience, there are a lot of other avenues available today that may in fact be more effective in drawing a larger number of readers to your work. One poet I spoke with said he has reached thousands more readers through his blog than through his book. While his book lends him greater credibility in some circles, the simple act of sharing his work can be accomplished effectively outside of book publishing.
Keep in mind that as the economy contracts, so have publishers, editorial staffs, book acquisitions, and marketing dollars. The competition is a bit more fierce and the desire of publishers to stick with trusted names is greater than ever.
All that to say, it is still very possible to publish today, and with smaller presses and self-publishing options there is no reason why you can’t one day hold a bound copy of your work in hand. Nevertheless, before setting out into the challenging world of publishing, be sure to identify your goals and make sure that publishing a book will be the best way to accomplish them.
I’ll continue this series next week with a few more things to consider before you publish.
How Writers Prepare for Ideas
Comedian Jerry Seinfeld talked in an interview about the importance of keeping a notepad by his bed. Either before falling asleep or when waking in the middle of the night, he sometimes thought of a great line for his comedy routine. If he didn’t write the idea down immediately, he’d lose it.
Seinfeld’s lessons left a mark, as I make a point of having a ready supply of sticky notes and pens around the house and in the car. I have often pulled off the road to jot down an idea, and when I forgot to leave my notepad by the bed, I’ve jumped out of it in the middle of the night for the sake of capturing an idea.
Sometimes you won’t know if the idea is worthwhile until a few days later. Perhaps it would have been better in some cases to opt for the extra sleep. However, writers are in the idea business and something as insignificant as a pen or a piece of paper should not stand in the way of sharing a good idea with others.
Should Writers Give Their Away Their Ideas?
Should writers give away their prize ideas, the very content that becomes their currency? Writers have been struggling with answering this question with the popularity of the internet, the pervasiveness of blogs, and the recent surge in ebooks.
I’ve thought about this a lot, but I think the solution is a both/and scenario rather than an either/or.
Revisit and Recycle Ideas in Various Mediums
Experienced writers learn that they can explore ideas and topics from a variety of angles with differing degrees of detail. If a writer can revisit or recycle an idea for two different magazines, then why not explore your idea on a blog and then later in a book or magazine article?
One author was quite resistant to the thought of charging readers for the ideas of his book, but a friend added some clarity by pointing out that most of his ideas in the book were available at no charge on his web site. However, the material in his book had a higher degree of refinement and clarity that some would be willing to pay for, which leads to my next thought.
Different Mediums Require Different Processes
The book publishing process involves numerous drafts, editorial development of ideas and a team of publishing professionals walking authors through each step of the process. There is a lot of revision and planning involved in writing a book.
Blogs on the other hand are typically the work of a solitary writer or a small team of writers. I look at a blog post as a really good first draft. For a blog post I won’t write a draft, revise it, send it to an editor who suggests major changes, make my revisions, send it back to an editor for additional comments, make additional changes, and then send it off to a fact checker. Even uber-blogger Guy Kawasaki can’t afford to put that much time and involve that many people in a blog post.
That isn’t to say that blog posts are poorly written, only that the content found in books has gone through a different process. We can debate whether the book writing process is worthwhile, and in the case of some books it is not, but the final product often looks quite different from a blog post.
Some Content is Worth Paying For
Content that undergoes a rigorous editorial and design process in magazines and books may carry a price tag, but I still believe it is worthwhile to make some ideas available in these forms. They carry greater authority because they have passed through editorial boards and will tend to be of higher quality because multiple contributors were involved in the production process.
That is not a guarantee that books or magazines will always produce better content than blogs or self-published books and ebooks. There are some rather notable exceptions. However, I guarantee that almost every book produced by a major publisher will have certain advantages over a self-published book or an ebook given away for free. Whether it’s distribution, editorial development, or layout.
The Big Decision
Writers face the big decision of deciding which process works best for themselves and their ideas. If an idea is big enough to merit a long series of blog posts, then perhaps it’s worth working with those ideas for a future book project.
There are a lot of books out there with fairly simple ideas that are not capable of filling a full-length book. In those cases it’s worth it for writers to consider turning them into several solid magazine articles that may well reach more readers than a typical book.
Marketing expert Seth Godin tells writers to spend at least three years working on a blog and developing a ready audience of writers who will buy their books once released. That is a great guideline for writers and one that I have found to be true in my own experience. Blogs give writers great practice are writing regularly for the public and provide a chance to find a particular voice, angle, or, dare I say, brand.
Selecting Influencers for a Book Release: The Goal
Before a book releases it is important for authors to assemble lists of influencers who can help promote and possibly add a public endorsement that will prompt others to buy their books. For instance, if a respected author, radio personality, or, in my case, pastor of a large congregation recommends a book, especially saying it’s a must-read, then a book may well receive a bump in sales.
Selling a book tends to be a very personal, one on one process. Advertising may raise awareness, but anything from a friend’s recommendation, a book seller’s comments, or an online review often makes the difference between a book staying on the shelf or ending up on the nightstand. In addition, a series of solid reviews do not guarantee brisk sales, just as negative reviews do not equal a book’s doom.
There is plenty of competition these days for not only the public’s attention, but also for the public’s disposable income. When trusted authorities recommend a book, authors have one more way to connect a book with readers. Influencers can vouch for an author’s credibility and provide a broad point of connection with potential readers.
The ideal influencers will have trusted names, contact with a large audience, and a willingness to endorse your book. Influencers may lead to direct sales or at least give readers another reason to recommend your book.
An influencer without one of these three qualities may not be a helpful contact. In the next post of this series I’ll look into some of the problems authors encounter in putting together an influencer list.
The next installments in this series…
- Selecting influencers for a book release: The Problem
- Selecting influencers for a book release: The Solution
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